We get this question so often, that I figured I would post a blog about what a trunk show is, how it works, and the perks to attending one!
Trunk shows or wedding dress events are events that we run every month to showcase a new designer, or to show you a designer's newest collection. When a wedding dress designer creates a new collection they make (1) of each gown to send down the runways of NYC, Dallas, Chicago, and LA, for buyers to.... well, buy. Once they're finished with the runway shows and website photoshoots, these very same gowns become "trunk show gowns".
During a trunk show we request these gowns from the manufacturer and have them flown into our store for our customers to try/see/touch/feel/love. The very cool thing about attending one of these events is seeing these new wedding gowns before anyone else. As a store we've seen these gowns in person, and we've placed our orders for many of them, but we won't receive our gowns for up to 8 months from the date we ordered them (we have to wait for our wedding dresses just like bride's do!).
To sum it up, coming to a trunk show or a bridal event allows you to see these newest gowns months and months before they hit stores, giving you the advantage of potentially walking down the aisle in a wedding dress before many other brides even have the chance to try on the very same dress.
No, these dresses aren't for sale off-the-rack, as they belong exclusively to the designer. And no, these aren't old past season dresses coming in dusty trunks for you to pick through and take home at a discount. We simply want you to be able to try on the absolute most amount of dresses in one location, and if you love a particular designer, then come during their show! We'll likely have an entire special events room set up for you to walk through and view their collections. We invite you to swoon over the delicate beadwork, touch the soft laces, and your dream of trying on a particular style wedding dress may just come true.
This month we have the honor of hosting Mori Lee Wedding Dresses by Madeline Gardner. Her gowns are quite beautiful, and really embrace the New England bride's style, and the price points are killer. Seriously, your guests will think you spent more; but don't worry, we won't tell.
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Hi! I'm Katy, a bridal consultant at Marry & Tux Bridal. In addition to helping brides, I built & maintain the website, and love writing on our blog! Tag us on instagram with the hashtag #marryandtux if you'd like your wedding to be featured, I'd love to share! If you're a photographer with photographs of one of our brides please email me at firstname.lastname@example.org